Tag: business

BoA rule #72: The word “oversaturation” should only be used in the presence of glitter.

I don’t know about you, but when dealing with the challenges of my career, I keep hearing this one phrase over and over again, and it’s ironic by its very definition. That word is: oversaturated.

Definition:

verb. To cause a substance to unite with the greatest possible amount of another substance.

Used in a sentence:

The beauty industry is oversaturated with influencers and educators, such that the value of the industry has decreased overall.

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