I don’t know about you, but when dealing with the challenges of my career, I keep hearing this one phrase over and over again, and it’s ironic by its very definition. That word is: oversaturated.
verb. To cause a substance to unite with the greatest possible amount of another substance.
Used in a sentence:
The beauty industry is oversaturated with influencers and educators, such that the value of the industry has decreased overall.
This has been a common excuse as to why makeup artists, hair stylists, nail technicians, and all the creative professionals we interact with in our industry (including ourselves) have challenges in not only finding work, but also finding the right place to get good education. The industry is oversaturated with the oversaturation excuse.
And quite frankly, although there is some truth to that, that is not THE truth. While it’s important to do your research on clients and employers to whom you may relay information, it’s equally important to do your research on who you get your information from. When it comes to educating yourself with your craft, there is indeed true value out there – you just need to know where to look. Using the excuse that someone will choose another freelance artist based off of a low rate is lazy and ignorant on your part. It’s not a mystery why you aren’t able to keep afloat if you’re so easily resigned to believing that bullshit.
Don’t get me wrong: as cliché as it is, the struggle IS real. We are being asked to up our game, and do a bit – if not quite a bit – of hustling. This is part of the reason why we at The Body of Artists have chosen to create valuable, authentic, and real education that speaks to what is beyond the excuses.
Having gone to school for art but never received one business class, it frustrated me to no end that I was learning how to make art that has a voice, but no education as to how to get that voice out there. Thousands of dollars for an education to become a master at what I do – but just be a piss poor novice at making money from it. I was not set up to win. Frankly, I felt like an idiot because I had no idea.
So I went out there and not only tried to find crash courses in business and marketing, but also a deep development in being a confident go-getter. After years and years of putting it into practice (and getting some serious coaching and leadership certification), I decided that being a go-getter isn’t enough. I needed to be a go-giver. Take all the info I gathered and make it accessible to those with the same struggles as me.
Over the years, you’ve all seen us develop the Leadership Program, as well as several seminars and workshops. We’re no old farts, though: our new venture includes understanding that people love to do everything online. Accessibility is key. Thus, we are currently in the process of producing seven amazing business videos that will hopefully be released in the fall. We’ll be covering everything you need to know: networking and creating relationships, branding and marketing, time management and organization, finance and budgeting, health and wellness as an entrepreneur, portfolio building, and project management.
We offer these webinars within our leadership program, but in the case that someone needs them faster than through the six-month program, we are making them into quick and easy half hour videos – with homework, too! – that should get any creative freelance entrepreneur on their way to enhancing and developing their business.
Caitlin, Tara and I are having a ball making them, so we’re absolutely positive that you’re going to love them, too. Here are some sneak peek, behind the scenes goofball moments (mostly on Snapchat) that will give you a taste of the joyful energy this gets to be.
More to come soon….