It has become more apparent to me this year than ever that there is an overwhelming amount of people and organizations offering education to our industry. More than I’ve seen before, people are tapping into teaching as another way of making money. Since it is easier for people to communicate to an audience by way of online marketing, webinars, YouTube, online deals and easy registration programs, there are less hoops to jump through when producing education events. But this recent surge in educators can be a problem: so many choices in your face at all times makes it hard to choose, and creates a “dime a dozen” mentality, turning education offers into white noise. You may be familiar with the Facebook group called MUA Workshops Workshops, which is a constant rotation of new events, seminars, membership programs, YouTube channels, etc. I know if I post something there, within minutes it will travel far down the thread until someone likes or comments on it.